Heart of Movement

It can be interesting to leave a design process for a period of time. That's part of it's development, an unfolding. This is a work in progress (wip).

Black on white background logo, abstract form.
White on black background logo, abstract form.

Read on to find out a little of the life cycle of designing this logo.

A Little Journey


Brief Words

  • H + O + M
  • Organic
  • Dynamic Movement
  • Circular / Cyclical
  • Relational / Universal
  • Somatic
  • Creative
  • Professional
  • Safety / Trust
  • Healing
  • Insight

Searching...

Guidance provided, initial sketches, some found their way into digital form.

Black on white background, white on black background, helps to highlight the form.

A Thread

Artist Vera Molnar produced an abstract work using needle and thread: see Digital Art Museum. A thread, a story, different aspects of professional practice. A thread that connects. A thread that can be knotted and confused. A thread that can be untangled. A creative thread.

This inspired what follows below. Each form is made of one line or path. The rectangle and point positions are determined using the root phi rectangle (ratio of 1.272) and the major areas of division (with the view to encourage a sense of unity, harmony, and balance).

With Animation

See the Pen untitled-4 by My Urban Tribe (@MuT) on CodePen.

Thoughts

Too angular, too complicated. Simplify for better versatility, longevity, reduce cognitive load of the viewer. Encouraging a sense of calmness and space.

Further Explorations

And so the creative process continues...

Heart of Movement logo, layers, like petals of a flower, growing.
Black on white background logo, abstract form.
Heart of Movement logo, heart shape with a loop.
Heart of Movement logo, spiral form into the center.
Heart of Movement logo, layers, like petals of a flower, growing.
White on black background logo, abstract form.
Heart of Movement logo, heart shape with a loop.
Heart of Movement logo, spiral form into the center.

Check out some other Logos