CaRE Project

The CaRE Project is an NHS initiative to help NHS staff teams deal with the impact of Covid-19.

Brief

The NHS uses a Style Guide to assist designers with maintaining internal identity. For example, tone of voice, values, fonts (VAG Rounded & Serifa), and colours.

  • Team
  • Togetherness
  • Care
  • Support
  • Communication
  • Heart
  • Diversity
  • Inclusion

Process

Initial Idea

Use existing NHS graphic speech bubble form with an image. The aim here was to create a sense of open and inclusive communication.

Speech Bubble logo

Proposal

With an emphasis on care and support.

In the wild

Care Project NHS site mock-up

Check out some other Logos