Inflxion provides a consultancy service for digital assets and Bitcoin for high net worth (HNW), hedge funds and market infrastructure clients.
The Beginning
The goal is to build a visual identity that is simple & elegant.
The Story
The story starts with fractals, where every small part resembles the whole.
Fractals & The Blockchain, connected, forming a whole.
Guidelines & Reminders
Technology & Blockchain
The site name has the TLD of .io which is traditionally used for technology based websites. Binary language of 1’s and 0’s, on and off. Blockchain and cryptocurrency is of course technology. Blocks are blocks!
Simplicity & Elegance
Easily recognisable, with little cognitive load. To be subtle and understated.
Fractals
From the complex to the simple, or every small part resembles the whole. Network of repeating patterns. The Golden Ration representing balance, coherence, and intelligence.
Versatility & Cohesion
The logo needs to be used in multiple places, website, business cards, social media, and merchandise. It needs to appeal to people working in the finance industry, progressive thinkers, traditional, with vision. The branding must provide a sense of cohesion, elements which are repeatable (fractal) and easily recognisable.
The Solution
Particles
In The Wild
Website: inflxion.io
Social Media Profile
T-Shirts
