The Value Of Design 🎨

Overview: Design can directly and significantly improve sales, profits, turnover and growth.

Design Impacts Business Performance

A massive study of 40,000 companies conducted by McKinsey & Company showed that public companies who had a strong focus towards design outperformed their competitors by as much as double.

Design is valuable, analyse it, embed it throughout the organisation, continuously iterate, and focus on user experience.


McKinsey & Company Study 2018:
Annual Growth (normalised), %

Revenues
Revenue Performance - McKinsey Design Index (MDI)Graph showing a 10% increase in revenues over a 5 year period, from December 2012 to December 2017, for top-quartile McKinsey Design Index (MDI) performers, while those companies lower on the MDI index grew by 3-6%.
Total Returns to Shareholders
Returns to Shareholders - McKinsey Design Index (MDI)Graph showing a 21% increase in total returns to shareholders over a 5 year period, from December 2012 to December 2017, for top-quartile McKinsey Design Index (MDI) performers, while those companies lower on the MDI index grew by 12-16%.